Interpretacion - Spanish translation and interpretation
Search engine optimisation (SEO) is a very common process used by individuals an companies around the world. The idea behind SEO is that of improving the visibility of a website or a web page in a search engine's 'natural' or 'organic' search results. In general, the more highly ranked a site is on a search page and the more frequently it appears in the overall search results list, the more visitors it should attract from the search engine's users. SEO may target different types of search, including normal searches, image searches, local searches and video searches, or different search-engines; although Google is always a popular target.
Top search engines, such as Google, use things called 'crawlers' to find pages for their search results, constructed using algorithms. 'Crawlers' are computer programs which browse the internet in a methodical and orderly fashion. Every page that the crawler visits it scans for links to other URLs and adds these to a list of pages to visit; in this way a given page can be optimised by providing it with many, good-quality links to be crawled.
Some search engines offer a paid submission service, usually incredibly expensive, that guarantee crawling of certain sites for either a set fee or at a cost per click rate. Such programs usually guarantee inclusion in the crawling database, but they do not always give a specific ranking within displayed search results. When using Google's international variants, such as google.es in Spain, SEO should be targeted at Spanish websites as should all links that Google crawlers will pick up.
There are a variety of methods which can increase the prominence of a web page within search results. Cross-linking between different pages of a website to provide more links to the most important ones helps to improve its visibility. Equally, writing content that is rich in given keyword phrases, relevant to a wide variety of search queries, will also tend to increase traffic. If working on international sites, for example in Spain again, then updating the content in Spanish would keep search engines crawling frequently to give additional weight to a site in search listings; also, renewing the site with more Spanish links on various pages helps to increases a site's ranking on the international variant of google being used, in this case google.es. SEO services are a great way to get a site noticed by millions of internet users.
Reaching an international market in Spain
In these days of the internet and social media, one of the easiest ways to expand the reach of a business into international markets is via multilingual SEO (search-engine optimisation). As a successful internet marketing strategy, SEO combines a consideration of how search engines work, what people tend to search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their target audience; for multilingual SEO, this takes into account, say, people in Spain not only searching for stuff on google.es but also on google.fr and google.com. Optimising a website may involve more technical tasks like editing its HTML and associated coding to both increase its relevance to specifically chosen keywords and to help search engines to index websites in a list so that they appear more readily to users. Promoting a site to increase the number of links to and from it is another SEO tactic, in multilingual SEO it is important that these link to pages in different languages and/or countries.
In multilingual SEO, optimisation techniques are highly tuned to the dominant search engines of the target market. The search engines' market shares will vary from country to country, as will its competition. Google, with all its international variants, represents around 75% of all searches, hence Google remains the dominant search engine worldwide. In 2006, Google had around a 90% market share in Germany and there were only about five SEO companies in Germany at that time, now there are many more. As of 2008, the market share of Google in the UK was also close to 90%; that market share is now achieved in a number of other countries across the world, including Spain.
Interestingly, the percentage break-down of the Spanish population who speak foreign languages, in terms of those they speak, is roughly 27% for English, 12% for French and 2% for German; this highlights the importance of not only appealing to the Spanish market in Spain but also of reaching the broader multilingual market, who are more likely to use multilingual SEO services; especially those tailored towards Google.
Successful SEO for international and multilingual markets may require professional translation of web pages and registration of a domain name with a top-level domain in the target market (.es, .fr, .co.uk etc). To ensure an increase in international market share, the fundamental elements of successful SEO are still required, regardless of language, and it is often best to let experts take care of this!